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Archive for October, 2009

The Illusions Behind Water Shortages

October 19th, 2009 | Author: NJ Solar Power

The Illusions Behind Water Shortages

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

“Global warming is real, and here’s a CFL lightbulb and more info.”
“Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

retailers (and the manufacturers) of compact fluorescent bulbs
shade-grown coffee
cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

the Toronto Auto Show

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GLOBAL’S WARMING

October 18th, 2009 | Author: NJ Solar Power

GLOBAL'S WARMING

Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.

Resurgence

Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers

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THE 3 Rs – Reuse and Recycle, Lazy Ways to Reduce

October 12th, 2009 | Author: NJ Solar Power

THE 3 Rs – Reuse and Recycle, Lazy Ways to Reduce

The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.

Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.

Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.

Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.

Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.

Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.

Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).

TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.

Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. His latest book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet, is now available. For more information, please visit: http://www.lazyenvironmentalist.com

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THE 3 Rs – Reuse and Recycle, Lazy Ways to Reduce

October 5th, 2009 | Author: NJ Solar Power